Ivana Busljeta Banks has created the project "Local Insights, Global Impact: Co-Design a Campaign with International Partners" in Class2Class.org
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Local Insights, Global Impact: Co-Design a Campaign with International Partners
What is this project about?
Mixed international teams of 6 students (3 from each institution) tackle the real client brief hands-on, co-creating a targeted communication campaign or intervention proposal that addresses the challenge while respecting cultural values and glocaliz...
- Age of Students
- 18+ years
- Project Duration
- 4 weeks
- Starting Month
- June 2027
Learning Outcomes
Students will be able to identify and describe real-world communication challenges and their cultural, social, and contextual dimensions through analysis of industry briefs and local-global perspectives.
Students will be able to apply critical thinking and collaborative research methods to analyze how cultural values and regional contexts shape communication strategies across international contexts.
Students will be able to analyze and compare communication approaches used by international partners, distinguishing how different cultural frameworks inform solution design and audience engagement strategies.
Students will be able to evaluate the effectiveness and cultural appropriateness of proposed communication interventions, assessing how well they balance global best practices with local contextual needs and stakeholder values.
Students will be able to co-design and propose an innovative, culturally responsive communication campaign that integrates insights from international collaboration, creative assets, and sustainable implementation recommendations.
Skills to develop
Project Activities
Kick-Off: Meet Your Global Team & Unpack the Brief
Students meet their international teammates (3 from each institution) via video call, introduce themselves through informal icebreakers, and together review the client brief, key context, and project goals. Each team identifies initial questions and clarifies roles for the sprint ahead.
Research & Context Analysis: Local & Global Perspectives
Teams conduct independent research on the communication challenge (e.g., car-restrictive policies, public health messaging, climate advocacy), analyzing how cultural values, stakeholder concerns, and regional contexts shape the issue. Each sub-team (local institution) gathers insights, then shares findings asynchronously or in a brief call to build a shared knowledge base.
Co-Design Campaign Strategy & Creative Direction
International teams collaborate synchronously during the slow pressure cooker windows (Mon/Wed/Fri joint sessions, Tue/Thu flexible deep work) to brainstorm messaging strategies, identify target audiences, and sketch creative concepts that balance global best practices with local cultural values. Teams document assumptions, debate trade-offs, and iterate based on peer feedback from both institutions.
Develop & Refine Campaign Proposal Assets
Teams create the core deliverables: messaging frameworks, visual mockups or prototypes, implementation timelines, and audience segmentation strategies. Work happens both in local sub-teams (leveraging institution-specific expertise) and in joint international sessions, with regular check-ins to align quality and cultural appropriateness across contexts.
Peer Review & Feedback Loop: Cross-Team Exchange
Teams swap proposals with another international team (or with faculty reviewers), providing structured peer feedback on campaign effectiveness, cultural sensitivity, feasibility, and alignment with the brief. Teams revise their work based on feedback and document how they addressed key comments.
Final Proposal Pitch & Showcase
Each international team presents their campaign proposal to industry partner representatives, both faculties, and peers in a live or recorded showcase event. Presentations include the communication challenge, proposed solution, creative assets, implementation roadmap, and reflection on how international collaboration shaped their approach. Teams field questions and receive feedback on real-world viability.