Hospital Marketing Messages Around the World

Students interview or research hospital staff roles (receptionists, nurses, marketing teams) in their own community and learn how they communicate with patients and the public. They then compare these practices with those from the partner class's region, identifying similarities and differences in how hospitals manage customer relationships and build trust.

Students examine real hospital marketing materials (posters, social media posts, ads) from their own community and their partner class's region, identifying the key messages, tone, and who each hospital is trying to reach. They discuss in small groups what communication choices work well and why hospitals in different places might talk differently to their customers.