Comparing Inbound Sales Case Studies Globally

Students take part in a live video call with the partner class to meet and set shared goals. They then map the main stages of inbound sales (lead generation, content, nurturing) in their own local market.

In small groups, students read local case studies and identify how each company generates leads, creates content, and nurtures prospects. They record evidence for each stage and note which tactics seem to work.

Students receive a case study from the partner market and apply the same inbound sales framework to it. They prepare short interpretations and questions to share during the live exchange.

Through the video exchange, pairs of students discuss their interpretations with partner students and compare lead generation, content, and nurturing across both markets. They explain cultural factors behind the differences they notice.

Students judge which inbound tactics are most effective in each market and write critical reasoning for their choices. They consider diverse consumer contexts and refine their conclusions after peer feedback.

Students present their comparative findings and recommendations to the partner class in a live video session. They close with a short reflection on what they learned about intercultural communication and global consumers.