Green or Greenwashed?
What is this project about?
Green or Greenwashed? Spotting the Truth Behind "Eco-Friendly" Ads and Product Labels In this project, high school students become "greenwashing detectives." Together with partner classes around the world, they investigate the products around them an...
- Age of Students
- 16-18 years
- Project Duration
- 2 weeks
- Starting Month
- September 2026
This project contributes to the following global goals
This project promotes and protects these children's rights
Learning Outcomes
Students will be able to identify and describe greenwashing claims in real product advertisements from their own country and explain how these claims compare across different cultures through partner class dialogue.
Students will be able to analyze and evaluate the persuasive techniques used in eco-friendly advertising by examining evidence across multiple countries, then apply critical thinking to propose responsible consumer actions with international partners.
Skills to develop
Project Activities
Greenwashing Detective Briefing
Students watch a short video introduction to greenwashing and discuss real examples from their own country. They then hunt for 3-5 eco-friendly product ads (from labels, commercials, or online) and document the green claims they find with photos or notes.
Analyze Claims and Compare Across Countries
Students upload their product findings to the Class2Class platform and examine claims from their partner class. Working in small groups, they identify patterns, compare which green claims appear most often across both countries, and discuss why brands use similar language everywhere.
Create Infographics and Propose Consumer Actions
Each class creates an infographic or short film revealing the truth behind greenwashing claims they found. Partners then exchange their work, give feedback, and together propose 2-3 small, real actions they can take as critical consumers in their own communities.
Create and Share Short-Form Greenwashing Exposé Videos
Students create short, engaging videos (1-3 minutes) that expose greenwashing tactics they've discovered, then share them with their partner class for feedback and discussion. Partners respond with their own examples and insights, building a shared library of real-world deceptions across cultures.